At General Insulation Company (GIC), sustainability isn’t just a practice—it’s a principle that guides how we do business every day. As a trusted distributor of insulation products across North America, we’re dedicated to helping our customers build energy-efficient, environmentally responsible projects that stand the test of time.
Every wall we insulate, every ceiling we equip, and every facility we supply contributes to a more energy-conscious world. By providing high-performance insulation solutions, we help reduce energy waste, lower carbon footprints, and create spaces that are both comfortable and sustainable.
At General Insulation, we believe sustainability isn’t just good for the planet — it’s good for business. Every product we distribute and every partnership we build helps move the construction industry toward a zero-carbon future. Together, we’re creating buildings that perform better, last longer, and leave a smaller footprint on the world around us.
Choose a partner that shares your vision for a better tomorrow. General Insulation Company delivers products that meet the most trusted specifications and sustainability certifications in the industry. We partner with leading manufacturers to bring our customers insulation solutions that prioritize the planet:
Our product offerings are designed not only to perform—they’re designed to make a difference.
Amazon has just unveiled the first large-scale owner-occupied mass timber logistics facility in the U.S. a visionary delivery station in Elkhart, Indiana, constructed with Southern Yellow Pine cross-laminated timber panels, glulam beams, and insulated throughout with our 3″ acoustic TimberBatt. This flagship project isn’t just a logistics hub, it’s a living sustainability lab, testing over 40 innovations from permeable paving and low-carbon concrete to advanced stormwater management and energy-efficient lighting, all aimed at minimizing environmental impact and setting a new standard for climate action.
By choosing mass timber and our wood fiber insulation, Amazon is demonstrating a path to cut embodied carbon by up to 43% compared to traditional concrete and steel construction. Our TimberBatt plays a crucial role, contributing to resilience, comfort, and building performance as Amazon pursues net-zero operations by 2040.
TimberHP is honored to be the insulation partner trusted on this landmark project, working alongside Amazon, ZGF Architects, and a coalition of leaders committed to real climate solutions. This is more than a supply story, it’s proof that TimberHP meets the needs of the world’s most demanding and innovative customers, earning a place in their most ambitious projects and furthering our mission to empower healthy, sustainable communities.
Hosted by Frank Granara, Regional Vice President at General Insulation
General Insulation’s Regional Vice President, Frank Granara, as we discuss energy efficiency trends and opportunities in new and existing buildings. We will demonstrate how to use a free insulation calculator to estimate heat loss, economic savings, and environmental impact of various insulation materials and thicknesses in your building. We will also go beyond installed product performance and explore how manufacturers are evolving their material formulations and production processes to meet today’s sustainability goals. Navigating through these full product lifecycles can be complex and time consuming. Frank will share ways in which General Insulation and their partners are working to solve these problems for contractors and designers who seek sustainable choices without exceeding budget or compromising performance.
At GIC, we believe every project is an opportunity to create positive impact. By aligning our products, practices, and partnerships with sustainability goals, we are helping the construction industry move toward a cleaner, more energy-efficient future—one insulated building at a time.
Operating Transparently. Acting Responsibly.
We believe transparency builds trust. That’s why we openly share environmental performance data and partner only with manufacturers who uphold strong sustainability values. By operating responsibly at every level of our business, we ensure that the products we distribute align with a shared commitment to a cleaner, more sustainable future.
Building Better. Together.
From design to distribution, we’re helping shape a world where buildings don’t just stand — they sustain. When you work with General Insulation, you’re choosing a partner dedicated to lowering carbon emissions, improving energy efficiency, and leading the way toward a more sustainable built environment.
